Benefits of using PR and how it can assist your business

Every company, no matter the size, depends upon its reputation for success. Public relations, also known as PR, is a key management tool for businesses to help achieve its goals and improve its image. Despite publicity having the power to reach a large audience, which gives businesses a bigger platform and also more credibility, unfortunately it’s often overlooked. 

Many companies are unsure of how to integrate PR into their marketing mix and may have never grasped its full benefits.

Public Relations is one of the most effective ways to build on marketing strategies and create a solid online reputation. Companies that have caught onto that are investing a tremendous amount of time and effort into staying on top of their PR strategies, and they’re seeing even larger returns with better ROI.
PR experts can identify the best channels and influencers to spread a company’s message to the right people, and they can use their experience and industry connections to maximize reach.

PR agencies are responsible for identifying new trade show opportunities, setting up interviews at trade show booths, drafting trade show press releases, securing speaking engagements, and scheduling time slots for editors to stop by and chat. A PR Agency in Delhi essentially handles all the media-related details in an effort to ensure the event goes smoothly.

PR firms are able to enhance the client’s image through various media platforms to garner positive publicity. To survive in the market, exposure is everything, to be above par start-ups should consistently attract media attention which can be better grasped with the help of a PR Agency in Gurgaon.

V Spark — Public relations services in Gurgoan have the ability to create a buzz about your firm and the power appeal to reach a large audience base. Hence, it is advised to growth-oriented businesses to employ a specialist PR to help them with their particular marketing needs.

Successful PR campaign helps your business better engage with the local groups and communities. Allocate and spend some funds on charitable causes which will prove useful for that particular local community and that will helps in enhancing visibility and positioning of the brand.

Public relations offers unique value to companies’ products and services, distinguishing them from competitors and keeping them at the forefront of their industry. It’s cost-effective to increase the visibility and image of a brand while building strong relationships with clients. Companies with PR will manage their reputation, increase their leads and sales, and build their brand’s credibility.

V Spark have an outstanding track record for delivering online PR campaigns as well as traditional PR and marketing for businesses in the Facilities Management, Property and Construction, Food and Drink and Health and Fitness industries.  

Our expertise in a wide variety of marketing ranging from copywriting and social media to traditional PR and campaign planning has made us a valuable asset in the continued growth of both businesses. We’ve been able to lend support during times of heavy workload and offer our guidance and expertise in the planning and execution of long-term campaigns. Feel free to get in touch with us today to find out how we can help you to elevate your brand.

Important Benefits of Social Media Marketing Every Business Should Know

The 21^st Century is changing aggressively ever since we, as a planet entered this new era of evolution. Human race is rapidly developing and witnessing transformation on an everyday basis. Could be we are reaping the harvest long seeded by our ancestors! The 2K era has got us from landlines to walkie-talkies, from computers to ipads, introducing the recent new currency to the ever so cool, gen next thing, social media, which is considered to be the ultimate creative genius.

The world of business is the most benefitted by the development of social media apart from the other conveniences it offers. Today the synopsis is that, 97% of the social media users are using the tool for marketing their brands or products. Having said that, there are a lot of small businesses who are still unaware of the advantages of using social media marketing. It’s a creative and strategic medium which has sure-shot overwhelming results to present. Spending least number of hours to multiply an entrepreneur’s cherished dream-company has become an effortless task for Top Social Media Marketing Company in the current times. Ever since social media has become a substantial part of marketing process, businesses of all kinds are rooting for Social Media Agencies in New Delhi and other parts.

Here are a few effective ways to understand the gains from Social Media Marketing or hiring the Best Social Media Agency in Delhi:

• Edify your brand – A strong social media marketing strategy will create an awareness and sentiment around our brands or products. Any type of post whether it is entertaining or informative, will offer its followers content about our brand or product to stay in the top of their minds. Every like received or every follower earned is adding value to the product or brand we are promoting. Creating engaging content to resume conversations with our readers will ensure better perception of our company which will eventually turn him or her to be a potential customer for our brand.

• Zero Investment – Investing money on any kind of business involve a lot of risk already. And every business needs promotion to gain even a little bit of popularity. Creating social media profiles and posting organic contents is totally free of cost. However, there’s also an option for us to put in money, in case we wish to increase exposure which is termed as paid promotion.

• Often what we see, sells – When our brand is tangibly alive, we have half way proven its social existence to connect with potential customers. Let’s make it easy to understand with an example. Let us consider our own psyche to figure out the power of marketing. For an instance we go to a nearby shop to buy sanitary napkins where we see a lot of different brands in front of us, but we still end up buying the ones that we are visibly familiar with. That’s exactly the power of what we call popularity, visibility or marketing. Our first task is to create that market for ourselves by earning visibility. And right after we mark our presence, the second battle of survival and beating our contemporaries who are running the same race with us begins. Mostly the most creative and the most original content win this race.

• Keeping our customers up-to-the-minute about our brand – With the creation of social media, people has got to develop the tendency and opportunity of keeping up-to-date with matters big or small from their lives. It has become as much a part of everyday lives. From a morning meal to a late night drive, we happen to post and update such minute details on social media. So, it is undoubtedly the best and most undemanding way of keeping our customers updated about our brand or product. Any product announcement or any exciting event around the brand can become a post to get people abreast about the brand.

• Customers Instance feedback – Social Media gives us opportunity to interact instantly and directly with customers. Unlike other mediums, it is faster in terms of reaching out to people. The importance of social media in customer service not only fits in well for positive feedback & appreciation, but also when something goes wrong and your brand or product needs immediate attention or upgrade. Spending time in social media and regularly staying active to respond to comments and questions naturally helps us in knowing our customers better, what interests them, what they think about our brand and our contemporaries of the industry, eventually helping us to improve our content for marketing to engage the audience more effectively.

V Spark Communications is one of the reputed Social Media Agency in Delhi NCR, India. It provides Branding, Design, Digital Marketing and creative brand promotion services for your business. Interested person mail us quotation and call on +91 9811773639.

Benefits of Hiring Digital PR Agency in Delhi

The current world scenario is cutthroat and as the capital of the country, Delhi is under the radar of constant pressure. Looking at the opportunities the city holds for the common youth of the country, the place has always been the first choice for a young aspirant to make a career for him/her self. The city literally has room for the richest of the riches and the poorest of the poor with the same amount of energy.

Survival of the fittest has been the mantra forever. Under the present market condition, especially during these Covid times, predominantly small businesses in the city are heavily suffering from the fear of missing out. In this fast evolving market culture, the role of PR Agencies in Delhi has gone beyond the conventional theory. While every small or big business has the potential to shine, only few can make it to the top with the right kind of marketing ideas. Recruiting the Best PR Agencies in Delhi NCR is a necessity to stand out from your competitors.

Engaging a digital PR agency in Delhi will add up to the following results:

• The budget friendly way – Outsourcing PR Firms in New Delhi is a more reasonable option as compared to hiring in-house experts. It is important to have that right amount of internet visibility under the modern technology driven environment to overcome the anxiety of getting overlooked. PR firms or agencies are mostly for the low-budget entrepreneurs, for whom hiring a full time PR expertise team is financially unviable.

• Getting introduced to latest hacks and techniques – Internet advertising is a trending concern now, and an expert has the right pulses and the best of techniques approved by search engines to meet any kind of business goals. PR Agencies support in discovering new perspectives. The Best PR agencies are always aware of the latest trends in web development.

• Time is Money – A company can save a lot of its valuable time in expanding and upgrading its brand while putting a PR firm at work to plan for an effective marketing strategy for his/her brand. A lot of man hours go in to building and designing a successful marketing plan. Appointing an agency to do the creative thinking can conserve hours for the entrepreneur to indulge in other accounts like productivity, and profit making.

• Welcoming newness – In the world’s largest democracy, media is considered as the fourth pillar and it equally plays a crucial role in a country’s economical affairs. Precisely, media benefit businesses with growth and opportunities. PR firms has the right tools to assist a company to promote itself both offline and online. Best PR Agencies analyzes the business structure type and can identify and transliterate their brand into media stories.

• Leading PR agencies in New Delhi and elsewhere acknowledge the fact that all kinds of communication services, be it digital, traditional or social media, crisis communications, or CSR promises stellar growth in small to large scale companies, thereby making PR very important.

What Kind of Services You Should Expect From a PR India Company

Hiring a PR company can be an extremely daunting experience for any business. Especially since many companies are now offering a fully integrated service alongside marketing and advertising campaigns. Whether you are opting for the full service or simply looking to hire a PR Company in India, there are several things that you should look for. After all, PR is the one sector that has the power to make or break your business so it is paramount that you get it right the first time.

Before you begin looking for a PR specialist, you need to first take the time to work out exactly what it is that you are hoping to achieve. This way, when you begin looking at companies, you can check-off the services that they will be providing you with, against the list that you created.

Once you have established exactly what it is you require from your Public Relations Company in Delhi NCR, India, it is then time to locate an agency that can provide services to meet all of your needs.

PR specialists should:

• Write press releases
• Prepare and put in place a crisis management strategy
• Plan events
• Have an understanding of SEO
• Be able to use and monitor social media
• Have the ability to write for different audiences, from blogging to writing newspaper articles
• Be able to create and maintain media relations
• Conduct market research
• Regulate media coverage
• Work efficiently and effectively with clients
• Implement a public relations promotion strategy

These are the usual required skills that a Public Relations company should provide you with. After all, their main goal is to ensure your business only receives positive coverage within the media and the public eye. Use social media sites such as LinkedIn to ask advice from trusted connections. Or simply carry out a little Google research to try and find out what kinds of work they have carried out and whether the service they claim to provide is the service that you will receive.

Overall, the PR service that many companies will provide is mostly very similar. Their end goal is to ensure positive PR for your business and so many will go to any lengths to guarantee that this is what they can provide for you. The key to finding the right company is to ensure you are clear about what services you would like from them – you will quickly find that many will be extremely eager to meet your needs.

Public Relations Agency in Delhi

A PR firm is an agency that offers professional services in behalf of a client, who manages the information sent out to media with the intention of influencing the public and making the public aware of your name or your brand. But what exactly does a Public Relations firm do? How do they do it?

Write and distribute press releases

Whether it’s launching a new product in Market, Public Relations firms prepare and distribute press releases to the local, regional, national media. After identifying key messages and strategic direction for your brand, Public Relations firms will work out exactly what message, story, event, news piece to deliver.

Create publicity for the Brand

Individuals should hire a PR agency when they want to protect, enhance or build their reputations through the media. It is a Public Relations agency‘s job to create an image for their clients. The goal is to make the clients seam as successful, honest, important, exciting or relevant as possible.

Crisis PR Strategies

If you asked a Public Relations professional what he or she does based solely on entertainment media, you’d get one answer: spin bad news. And that is, indeed, part of what PR does for a company. Whether the story or event that’s putting your business at risk is true, false or in between, allowing a Public Relations firm to manage the message is nearly as important as allowing a lawyer to manage your case, even when you’re innocent.

Create and execute special events

PR is often about getting people talking about a product or service. To do this, Public Relations firms will look at the benefits of promotional events and experiential marketing opportunities to do just that. Brands can connect directly with consumers, grow their audience and build brand loyalty.

Social media marketing

A good PR team will look to their initial strategy and persona identification to determine the appropriate social channels by which to grow and engage an audience. Social media offers a manageable platform for a Public Relations team to grow an audience and amplify a message.

Talk to the media

Public Relations Agencies have to form strong relationships with media, and then pitch stories and angles to them on a daily basis. It is important to keep a good relationship with the press because a Public Relations Company cannot survive without them. The most memorable and creative pitches result in positive coverage for your brand. Knowing your media, and having those relationships in place is one of the key measures of a successful PR agency, because the better the relationship, the more articles will be published.

Media Relations

Often confused with public relations as a whole, media relations is an important service Public Relations firm’s offer. It is how your company or brand engages and interacts with the media. This is often why PR firms are sought-after. They possess the contacts, or access thereof, to take a brand’s core messaging and turn it into compelling stories for the media to cover.

Influencer relations

With social media ingrained into almost every part of our lives, influencer relations are a new offering that many modern-day Public Relations Agencies offer. Similar to media relations, influencer relations involves creating targeted lists, creative pitches, and outreach.

Boost Organic Traffic To Your Website With A Reliable Digital Marketing Agency in Delhi

Are you planning to increase your business revenue by getting more traffic to your website through SERPs (Search Engine Result Pages)? If yes, you can do it by adopting advanced SEO strategies. Every business owner does not have expertise in SEO. So, they opt for a digital marketing agency in Delhi who works on their behalf and promote their goods and services on search engines like Google. In today’s fast-moving world, nobody has enough time to view various search pages. Most people click links from the top search results on Google. If your web pages are coming up on the top searches with the highly searched keywords, there are more chances to gain traffic to your website.

Implementing White Hat SEO

Google wants you to follow genuine SEO techniques and avoid practices against to Google guidelines. White hat SEO is preferred by the search engine to list your keywords on its top search results constantly. White Hat SEO should be the first thing that you should check with the digital marketing agency in India. The industry-specific requirements may vary for planning internet marketing techniques. However, the type of SEO activities which are going to do would remain the same. Ensure to always go for White Hat SEO with your digital marketing company in New Delhi and promote your business genuinely.

Strategies As Per The Latest Google Algorithm Update

It is important to follow the internet marketing strategies as per the latest updates in Google algorithm. In SEO industry, you have to remain updated to compete with your rivals. Search engines come up with updates every now and then in their algorithm. Dependable SEO services ensure to keep this aspect in mind and take marketing steps accordingly. Before hiring any digital marketing agency in Delhi NCR, you can check out which strategies they follow to promote online portals.

Rich Content To Stay At The Top Of Search Results

Content is called king in search engine optimization. The worth of quality content plays a big role in the marketing tactic of digital marketing agencies in Delhi. They hire skilled and knowledgeable writers to do the task. But, the content is more than just words and phrases in SEO. It is the entire structure of your website. The coding, images, tags, description and other stuff that is included on a website should be of good quality to drive organic traffic. Google considers the richness of the content very seriously. It is also necessary to keep on updating fresh content on your website to keep it live on SERPs.

If you are looking for SEO services in Delhi, you can visit V Spark Communications. This is a reliable Digital Marketing Agency in Delhi NCR, India for all online marketing services.

PR During Covid-19

“In the midst of every crisis, lies a great opportunity” said Albert Einstein. 

In today’s scenario, where the humans are struggling hard to find a cure for the virus, Economies are struggling to stay afloat & businesses are seriously considering the runways, the role of vigorous PR is of utmost importance. The crisis has brought PR agencies on their toes where they have to work comprehensively and build brands. Here is why PR is important for you and your brand during Covid-19 crisis.

1- Crisis is an opportunity – Images are built during crisis while businesses are saved. One should focus on building reputation during tough times. Your content at this point of time is important. You need to reach out to your audience and try creating a solid image by providing them relevant information and position yourself or the brand as a thought leader.

2- Do I really have content? 

While searching for an answer to this question, always remember, that Content is anything that adds value to the reader’s life. People have enough time and they are looking for great content. Speak to your PR agency, connect with your communication specialist team and deep dive into the pool of content or information you might have.

3- But what about my budgets?

Of Course the economy has slowed down and so are the funds. However, while budgeting, you’ll have to understand that PR is not an expense. It is an imperative investment that you make for a better future. Cost cutting to create longer runways is essential too. But ‘communication’ will always find you a way out. Try coordinating with your PR Agency and see if they could provide you with a desired cushion.

4- Try and help

Yes, humans & businesses both need help. During the crisis, look outward to find ways to help the community including other stakeholders. This might not sound like a prominent marketing act, but it will surely help you create a ‘solid brand’ image that will be appreciated by the audience.

5- Focus and analysis is important

The whole world is under lockdown. There is literally a No or Nill movement happening. During such times, you need to analyse and put focus on the platforms that are more relevant for you and your brand. How & where to reach your audience is a vital task. Always remember, there are work or the projects that you must have put on hold in the past. Now, it could be the best time to dig into those projects and see how they work out.

 

What Makes Us The Best PR Agency In India?

Today Public relations as a career have emerged as the demanding professional as many PR agencies have already come across all over India. But to mention the top PR agency in India, there is only one PR agency that is V Spark Communications. V Spark Communications is one of the leading PR agencies in Delhi NCR, India. Which works closely with the Brands to fulfill their motive. It has unimpededly climbed the ladder of success with a track record of successful public relations campaigns.

V Spark Communications is one such creative PR agency in Delhi NCR, India that specializes in offering a comprehensive and affordable gamut of services. This includes Reputation Management, Risk Assessment, crisis Preparedness Audits, Press Release Management, Digital PR, Brand awareness, Content Building and more. Founded in 2010, V Spark Communications has grown overlaps & bound and shines as the most trusted PR agency in India. In a short period, this PR agency in India has become a symbol of trust and values.

The country’s best PR agency in Delhi provides one of the best working environments in the PR industry with its world-class facilities. The company organizes several seminars and training sessions on a weekly basis for the betterment of its employees. It is continuously developing revolutionary innovations that are powering the next upheaval in the Indian PR Industry. With all these, it can be concluded that V Spark Communications is the best PR agency in India.

Essential Ingredients of Brand Story

What crosses your mind when you hear ‘Brand Story’? Well, a convincing, compelling and relevant for building a good brand reputation and touch the emotional chords of the customer’s mind & heart.

Besides, brand story should also be personal and simple to convey. The customer must feel special and celebrate with the brand. Beyond that, the story should be meaningful and relevant, conveys the message of positivity and goodness among audience.

The effective story is one which do not lie or make fake promises throughout the brand story. The brand should be authentic which will help in achieving what story aims for. In order to survive in the highly competitive business environment, the brand must speak truth and deliver what it promises.

What are the mandatory ingredients a brand story must have?

1. It should be meaningful: Every brand has to deal with content shock. There are million brands who are competing for attention and trying every move to wave off their competitor from the market. This is the reason why infographics or interactives started to churn out. Brands are concentrating more on what they want to create instead of focusing on what people care about. Few questions need to keep in mind while carving a story:

• Why I want to tell this story?
• What’s the USP of my brand?
• What value it is going to provide to my audience?
• What my audience should take from this?

1. Personal touch: Brand storyteller must tell all sorts of stories. It can entertaining, inspirational or educational. But the story can only get impactful, interesting and relevant then add a personal touch to it. It not only pique interest but draws their attention a well. Just remember before compiling a story that:

• How your brand can improve their life?
• Why audience must invest their time in your story?

1. Don’t forget the emotional angle: Well, a strong brand story stimulates emotion and empathy. It is not about what you do but how it is going to affect lives of people. The emotional hook of the story always lead the story. It triggers the emotion in the first paragraph of a blog or first few seconds of video. Lead your story with challenges or issues is an innovative way as conflicts create a stress or intrigues the reader/ audience to move ahead with the story. Powerful statistics, personal anecdotes or provoking questions are effective as it ends with a satisfying resolution.
2. Beat with simplicity: One of the common mistakes in brand storytelling is saying so much. Keep it sweet, simple and short. Try to maximize the emotional attachment than bombarding people with different stories. You can explain big issues faced by healthcare industry and how such issues affect real patients. In short, concentrate on one problem or one person at a time so that it doesn’t distract the reader or viewer.
3. Maintain the authenticity: When your brand shares it story, people must know that it is your story. It is about being honest, open and transparent. It will allow you to shine and also being consistent with the brand’s approach. Cultivate consistency while creating a ton of content.

Digital Marketing Scenario in India

India constitutes 3^rd largest world’s internet population. The digital marketing industry in India is continuously expanding its horizons in all the business sectors, making itself one of the fast emerging requirement for the types of ventures. Digital marketing has the potential and capability to remove the geophysical barrier of the world which heads them towards a single platform.

Not only for the business purposes, the digital marketing industry in India has now become a advancing and prospering career today. In a fastest developing economy, the industry has a high scope in the development when it comes to profession. The development in the advanced showcasing patterns has an exceptional effect on the promotion as well as in the commercial front.

India has seen 20 times development and growth when it is about search queries in the last 5 years. Additionally, India hold a 5^th rank among the YouTube users. Every day, about 8.5 million inbound and 11 million outbound messages are exchanged through WhatsApp.

Also, there is 60% increase in the online retail market in the nation. It is an indication about the amount of web users in the nation who visit online retail sites. Every venture in India depends on the digital marketing strategies and better planning ensure the high brand value of the business. Now, every sector relies on digital marketing be it is telecom companies, hospitality sector, photography to fashion, food to transportation.

Several portals and companies offer services for digital marketing strategies, SEOs, SMEs etc. It not only safeguards the brand but also enhances the brand’s overall approach towards the customers across the globe. The future of the nation now hugely depends on the development and advancement of the digital marketing strategies.